Heidi is the Founder and Creative Director of Aimer Florist, often referring to herself as the Chief Floral Officer — a role that reflects not just her craft, but her way of seeing the world through flowers.

Her language is not limited to words, but expressed through color, texture, and atmosphere. With a background shaped by both scientific discipline and artistic intuition, Hedi approaches floristry with a rare balance of structure and sensitivity — where each composition is intentional, yet deeply emotional.

Founded in Ann Arbor, Aimer Florist was built on a simple idea: that flowers are not decoration, but a medium for presence, memory, and connection. What began as a studio has grown into a refined floral practice known for its minimalist aesthetic, soft palettes, and quietly expressive designs.

Hedi’s work is defined by restraint. Rather than excess, she focuses on proportion, spacing, and the natural form of each stem. Every arrangement is designed to feel effortless, yet considered — allowing the flowers to speak without interruption.

From daily bouquets to large-scale weddings and private events, Aimer Florist has become known for creating experiences that feel both personal and elevated. Each project begins not with flowers, but with understanding — the mood, the intention, the story behind the moment.

For Hedi, floristry is not about arranging flowers, but about translating emotion into form. A bouquet becomes a gesture. An installation becomes an atmosphere. Every detail is a quiet reflection of something deeper.

Beyond the designs themselves, it is this sensitivity to feeling — and her ability to shape it into something tangible — that defines her work.

Aimer Florist is not simply a floral studio.
It is a space where moments are held, softened, and remembered — through flowers.